How should merchants communicate with consumers?
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Author
Date
2013Type
- Doctoral Thesis
ETH Bibliography
yes
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Permanent link
https://doi.org/10.3929/ethz-a-010088860Publication status
publishedExternal links
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Publisher
ETH-ZürichSubject
ELEKTRONISCHER HANDEL + ELEKTRONISCHER MARKT + DIGITAL ECONOMY; KONSUMVERHALTEN + KONSUMENTENVERHALTEN; ELECTRONIC COMMERCE + ELECTRONIC MARKETS + DIGITAL ECONOMY; CONSUMER BEHAVIOUR; SOZIALE NETZWERKE + WEBDIENSTE + SOZIALE SOFTWARE (SOZIOLOGIE); SOCIAL NETWORKS + WEBCOMMUNITIES + SOCIAL SOFTWARE (SOCIOLOGY)Organisational unit
02120 - Dep. Management, Technologie und Ökon. / Dep. of Management, Technology, and Ec.03818 - Sutanto, Juliana (ehemalig)
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ETH Bibliography
yes
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